More often than not, businesses and website owners have questions about SEO. What is it? How do I do it? Is it worth the investment? Can I do it myself?
The answers to these and other frequently asked questions about search engine optimization are not always black and white. However, there are some basic principles of SEO that are universal and should be followed to help your website rank higher in search engine results pages (SERPs).
But we understand that some of you prefer to have all your search engine optimization faqs in one place. For this reason, I’ve compiled them for you in an easy-to-read format containing 23 of the most frequently asked questions about organic SEO.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic” or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical markets.
What are the goals of SEO?
The goals of SEO are to improve the visibility and ranking of your website with the major search engines, attract more qualified visitors to your website, and convert those visitors into paying customers.
How can SEO help my business?
· More traffic to your website = more potential customers who will purchase your products or services (and also visit the rest of your site).
· Strong organic rankings mean that you’re relevant and credible, which drives customer trust and increases conversion rates.
The best SEO services provider is always open about their process and is never secretive about the changes they make on your website.
What not is SEO?
SEO is not a “magic bullet” that will automatically rank your website #1 in search results.
It should also be noted that SEO helps to improve your website content from a user perspective, but it does not have any effect on the quality or legality of that content. If you have illegal or duplicate content on your website, it will not be helped by SEO efforts.
Which search engines does SEO target?
SEO targets all of the major search engines that provide free results, including Google™, Yahoo! ®, and Bing™ (MSN)
What’s the difference between organic and paid search results?
Organically-sourced traffic comes from unpaid search engine results, while paid search results are the sponsored or “paid” listings that typically appear at the top of the page.
Organically-sourced traffic is the most desirable, as it indicates that your website was found through the search engine’s own algorithm (rather than being paid to appear there).
How do I know if my website is optimized for SEO?
The best way to determine whether your website is optimized for SEO is to perform a comprehensive SEO audit. This will help to identify any areas of your website that need improvement, as well as provide specific recommendations for how to optimize your site for better search engine visibility.
There is no definitive answer to this question, as the most important elements of SEO vary depending on your website and its industry. However, some of the most important factors for optimizing your site include:
◦ Titles and metatags ◦ Keyword density ◦ Site architecture and organization ◦ Internal linking ◦ Anchor text
What is keyword research?
Keyword research is the process of identifying the right keywords to target for your website in order to attract more qualified visitors. The goal is to find keywords that are relevant to your business, have high search volume, and have low competition.
You can then use these keywords throughout your website—in titles, metatags, content, etc.—to help improve your site’s visibility and ranking with the major search engines.
Link building is the process of acquiring links from other websites to your own in order to improve your site’s visibility and ranking. The more high-quality links you have pointing to your site, the better it will rank in search engine results pages (SERPs).
The best way to start SEO is by performing a comprehensive website audit. This will help to identify any areas of your website that need improvement, as well as provide specific recommendations for how to optimize your site for better search engine visibility.
You can then use the findings from your website audit to create an SEO action plan, which will outline the specific steps you need to take in order to improve your site’s search engine rankings.
SEO is a long-term process, so it’s important to be patient and stay focused on your goals. Rome wasn’t built in a day, so don’t expect to rank No. 1 on Google overnight!
What is a meta tag?
Meta tags are HTML elements that provide information about the content on a web page—namely, the title of the page and its description. While this information appears in SERPs, it also helps search engines to determine what your site is about.
Meta tags typically consist of two parts:
◦ The title tag, which appears in the title bar in most browsers, and is usually the first thing seen when viewing a website. This should be kept under 60 characters (including spaces) and include your site’s name (or keyword phrase), followed by an extension like “.com” or “.org”
◦ The description tag, which appears in SERPs below your website’s listing. This should be kept under 160 characters and include a keyword phrase, followed by the product name (or service provided), then an extension like “http://www.example.com”.
What are keywords?
Keywords are the terms and phrases that you target for your website in order to attract more qualified visitors. They are essential for SEO, as they help search engines to determine what your site is about.
You can target keywords in a number of ways, including using them in titles, metatags, content, and anchor text. You can also use keyword research tools to find keywords that are relevant to your business and have a high search volume.
Types of Keywords:
◦ Short-tail keywords are general terms that have high search volumes but also high competition. ◦ Long-tail keywords are specific terms that have lower search volumes but also lower competition. ◦ Latent semantic indexing (LSI) keywords are related terms that are used to improve the accuracy of search engine results.
What is website architecture?
Site architecture is the structure and organization of your website. This includes the layout of your pages, the way in which they are linked together, and the use of folders and subdomains.
Good website architecture is essential for SEO, as it helps search engines to index your pages correctly and understand the relationships between them. If your website is poorly organized, or the pages are not linked correctly, it will be difficult for search engines to find and rank your content.
On-page SEO is the process of optimizing your website’s content, titles, metatags, and other elements to improve its visibility and ranking in search engine results pages (SERPs).
On-page SEO is one of the most important aspects of SEO, as it can have a direct impact on your site’s rankings.
What is off-page SEO?
Off-page SEO is the process of improving your website’s visibility and ranking by acquiring links from other websites. The more high-quality links you have pointing to your site, the better it will rank in SERPs.
Off-page SEO is a critical component of any successful SEO campaign and should be a top priority for any business looking to improve its online visibility.
What is local SEO?
Local SEO is the process of optimizing your website for local search engine results. This involves optimizing your website and its content for keywords that are relevant to your business and its location.
Local SEO can be a great way to attract more customers in your area and improve your site’s visibility and ranking in local search engine results pages (SERPs).
For example, if you own a Thai restaurant on MG Road, Bangalore, you might choose to optimize your website for keywords like “Thai food MG Road” or “MG Road restaurants Thai” in order to improve your site’s visibility and ranking for these specific search terms.
What is black hat SEO?
Black hat SEO is the practice of using unethical methods to improve a website’s visibility and ranking in search engine results pages (SERPs). These methods usually involve a violation of search engine guidelines, which may result in the suspension or de-indexation of a site.
Black hat SEO is always risky and should be avoided as much as possible. It has almost no place in modern SEO campaigns, as it can lead to account suspensions or bans from major search engines like Google.
In the past, webmasters and SEOs used black-hat techniques to manipulate or “trick” search engines into showing their websites in the top results for certain queries. Some of these techniques include cloaking, keyword stuffing, link schemes, and article spinning.
Google ensures that sites using these black-hat SEO techniques are penalized, so it’s important to stay away from black-hat SEO altogether.
What is image SEO?
Image SEO refers to the process of optimizing images for search engine optimization (SEO). It involves adding relevant keywords to the alt attributes of each image, as well as implementing other best practices that can help improve your site’s ranking in SERPs.
Adding relevant keywords to an image’s alt attribute is one of the best ways to optimize it for search engines. This tells search engines what the image is about, which can help them to rank it higher in the results pages.
In addition, you can also improve your site’s ranking by using other Image SEO best practices, such as adding images to your website’s sitemap, adding relevant captions and titles to your images, and using descriptive file names for your images.
What is an XML sitemap?
An XML sitemap is a file that contains a list of all the URLs on your website. It helps search engines crawl and index your website more effectively, which can help to improve your site’s visibility and ranking in the search engine results pages (SERPs).
An XML sitemap is an essential tool for any website that wants to improve its SEO. It’s easy to create and can be used to submit your website to major search engines like Google, Yahoo, and Bing.
In addition, you can also use an XML sitemap to let search engines know which pages you’d like indexed, to inform them of any changes or updates that have been made to your site, and more.
What is schema markup?
Schema markup refers to the structured data that can be added to your website’s HTML code in order to tell search engines what your website’s content is about.
This structured data can be used to improve your site’s visibility and ranking in the search engine results pages (SERPs), as well as to provide additional information to users who view your website in the search engine results pages.
Schema markup is a great way to improve your website’s SEO, and it’s something that you should consider adding to your site if it isn’t there already. Schema markup can be added in several different ways, including HTML Microdata, RDFa Lite, and JSON-LD.
Which On-page element carries the most weightage in SEO?
There is no one answer to this question, as the weightage that each on-page element carries in SEO varies from site to site.
However, some of the most important on-page elements for SEO include the title tag, the meta description, the header tags, the images, the image anchor text and usage of target keywords in your content.
Indexing refers to the process of adding a site to a search engine’s database so that it can be crawled and indexed accordingly.
The most common way for sites to be indexed is by submitting their URLs to the search engines. However, this isn’t something that you need to do – instead, Google™ and other major search engines index sites automatically.
In addition, you can also use the robots.txt file to tell search engines which pages you’d like indexed and which you’d like blocked from indexing. This is a great way to control how your site is indexed and to prevent irrelevant pages from being included in the search engine results pages (SERPs).
There is no end to learning when it comes to SEO and Internet marketing. With each passing day, new on- and off-page factors and ranking signals emerge, and it’s our responsibility as marketers to stay up to date on them so that we can apply them on our websites and our client’s websites.
The purpose of this article was to introduce you to some of the most important SEO FAQs that you need to know. If you have any questions, please post them in the comments section below and I’ll do my best to answer them.
Our SEO company has been delivering clients the results they need to grow their internet business for over 15 years. We offer a free quote and consultation, so contact us today if you want to learn more about how we can help your website rank higher in search engines like Google.